We're looking for someone to support the paid social team in the ideation and creation of engaging, attractive and high-performing video/animated ads to achieve client objectives on social channels including Facebook & YouTube.
Accountabilities and duties
Responsible for the creation of video/animation and banner ads and thumbnails in formats and variations required based on incoming briefs from the paid social team and client. (opportunities to take the lead in direction and ideation although sticking to proven frameworks)
Use and further develop creative frameworks in place as templates/guidebooks for social ad content development.
Presenting concepts/designs to clients where needed.
Manage overlapping projects and tight deadlines.
Developing shareable template files for internal use.
Product expert: Develops deep product knowledge, works with campaign managers to inform product development and new features, and evangelizes new use cases for the editor used
Maintaining client project management boards ensuring these are kept up to date
Supporting your Team Lead with audits and ad hoc requests
Ensuring the companies core values are being upheld throughout all levels of the business
Measures of Performance
Timely delivery of client briefs.
Consistently achieving client KPIs
Achieving 8+ on quarterly client NPS scores
Successfully training junior members of the team through to promotions
Essential Skills and Competencies you'll need
2+ years creating commercial video/animated content for brands or ads preferably. A proven track record of delivering effective video/animated content for complex communication campaigns. Clear understanding of the landscape.
Strong video editing and motion graphics skills, mixing film, audio/music with moving graphics to communicate effectively.
A strong passion for storytelling, storyboarding, bringing snappy scripts to life using available assets. You will be able to create strong impact and excitement in small bites of information for viewers.
High level proficiency with relevant video editing tools such as Adobe Premiere Pro, After Effects and/or similar alternatives.
An ability to make a lot with very little. Amazing footage won't always be available so reliance on motion graphics, images and fonts will be key.
Experience working across a set of clients in different industries (B2C and B2B)
A lean, data-driven mentality and strong bias for A/B testing and experimentation. An understanding or desire to apply/test psychological triggers to improve ad performance.
A growth mindset to constantly improve the approach and templates based on results and feedback.
A keen eye for detail, always aiming for the highest standards in all work provided.
Knows ins and outs of Google Docs and Google Sheets
Proven versatility in adapting methodology to client’s brand guidelines and tone of voice. Sensitivity to the feel of a brand and the style which resonates with their audience.
A willingness to learn, research and use initiative.
Excellent written and verbal communication and literacy skills
Enthusiasm and confidence with the ability to interact well with clients and colleagues on a personal and professional level and to thrive in a fast-paced, high pressure environment
Preferred (but not essential) experience
Experience working within a similar role at an agency
Experience running paid campaigns across main social networks (Facebook, Instagram, Pinterest, LinkedIn, Twitter, Snapchat, TikTok)
Immersed in social media, pop culture, entertainment. Keeps ear to the street and knows about culture trends before others. Spends time watching YouTube, TikTok, Instagram videos and learning from other creators.
An end-user centric approach to marketing communication.
A keen interest in user experience, consumer behaviour and psychology.
Copywriting experience or aptitude.
From time to time you may be required to undertake reasonable duties which are outside of those listed in this job description.
SALARY & BENEFITS
OFFICE HOURS + LOCATION
We currently operate a "work from anywhere" policy which will most likely be in place until September 2021 at which point we expect to introduce a flexible working policy involving 2 or 3 days per week in the office.
Our modern, well equipped office is in Edinburgh House in Kennington (5 mins from Kennington Tube Station and 10 mins from Vauxhall Station).